Edifying Chipotle Mexican Grill’s brand with Millennials and Gen Z consumers is key to regaining lost customer while increasing current customer frequency. With the Super Bowl fast approaching Chipotle has entered a partnership with Avocados from Mexico for a new online game called ‘Cado Crusher, where users have three rounds to smash and combine ingredients to make their own version of Chipotle’s delicious guacamole.
Ok so I’m not a Millennial but it does sound both inviting and fun. Game players are rewarded with a mobile offer good for a free order of chips and guacamole, with purchase of an entrée, at any Chipotle in the U.S. Users may play ‘Cado Crusher anytime January 24 through February 7.
Mark Crumpacker, chief marketing and development officer at Chipotle stated “This game provides a fun way for our customers to see the short list of quality ingredients that go into each and every batch of our scratch-made guacamole, while also giving them a chance to enjoy some chips and guac on us to complement their meal,”
Foodservice Solutions® team says this is all about customer relevance. Millennials and Gen Z’s like to play games and 85% of all Millennials have a mobile smart phone. Fresh and fast are key drivers of grocerant niche Ready-2-Eat and Heat-n-Eat fresh prepared food sales success according to our own Grocerant Guru®. The fast is Chipotle’s guacamole is made from scratch throughout the day. Interestingly each of Chipotle’s 2,200-plus restaurants goes through approximately five cases of avocados a day.
Alvaro Luque, president of Avocados From Mexico noted that “Avocados From Mexico is excited to partner with Chipotle this month to celebrate the star ingredient in their popular guacamole—fresh, great-tasting avocados,” stating “Guacamole super fans, and those new to Chipotle, will enjoy the ‘Cado Crusher game as part of our promotion around the Big Game, and we are thrilled to team up with Chipotle to provide free guacamole to their customers across the country.” At Chipotle it’s Game On and Super Bowl season.
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