Foodservice Solutions® Grocerant Guru® Steven Johnson as regular readers of this blog know has called Snap Kitchen concept simply Fine Fast Food and a grocerant niche success. Ready-2-Eat and Heat-N-Eat fresh prepared food that is deemed ‘better-for-you’ continues to drive customer adoption according to Johnson.
Johnson continued stating “call them small meals, smart meals, or savory meals Snap Kitchen is cultivating customers in search of food with the ‘halo’ of better-for-you’ and Snap Kitchen is offering fresh fast convenience with focusing on quality, healthy food as the foundation to expand nationwide.
Utilizing three of Foodservice Solutions® Grocerant Guru® FIVE P’S of Food Marketing as foundational elements edifying the brand to consumers. The three are Portability, Positioning, and Price. Snap Kitchen makes healthy, handmade meals from scratch for consumers who want fast food that isn't junk food according to the company. Each mean can fit into gluten-free, paleo, vegan, and other diets. They have a shelf life of five to seven days and result in very little food waste another ‘better-for-you attribute particularly for Millennials.
Snap Kitchen CEO David Kirchhoff stated "If Whole Foods and 7-Eleven had a baby, it would be Snap Kitchen" … "It's as if we took a classically trained chef and put them in a cage fight with a nutritionist."
Here are some of Snap Kitchen's menu breakfast offerings include almond butter maple pancakes (180 calories) for $4.79 and chicken sausage egg tacos (300 calories) for $5.49. Lunch and dinner options include brisket hash (under 500 calories), shrimp and chorizo paella (370 calories) and soups, salads, snacks and sweets.
Kirchhoff t continued “The company's biggest day is Monday, when customers purchase multiple meals for the week, and the average check for a "mature" store is $25. …Our cycle is counter to the restaurant cycle. We solve for what's for dinner on Tuesday, not the big outing on Saturday," old the news outlet.
Snap Kitchen understands our Omni-Channel retail world and even though they only have 45 units opne today that begun operating a wholesale business alongside its retail operation, and provide prepared foods to some Whole Foods Markets.
Success does leave clues and edifying customer relevance you can place a Snap Kitchen order online for in-store pickup. The mobile app also provides delivery through Uber Rush in certain markets, including Chicago according to Foodservice Solutions® Grocerant Guru®.
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.