Non-traditional fresh food outlets
continue to garner sales from legacy grocery stores for one simple reason. That
reason is legacy grocery stores simply don’t do a good job with fresh
food. Here is one example from grocery
research company Blue Yonder:
“Specifically, 81% of shoppers said they are unable
to get produce they want in store, online and at discount retailers, yet 91% of
grocery retail professionals are confident they are meeting customer
expectations of availability.”
The Blue
Yonder research report went on to say “Shopping experiences both online and
in-store are not only failing to meet customer expectations of purchasing goods
anytime, anywhere, but 35% of shoppers stated they are let down at least once a
week. Sixty nine percent (69%) said there is a lack of availability online,
while 85% found the same struggles in supermarkets.”
They
continued “Replenishment practices are also lacking across supermarket chains,
as 30% of all shoppers abandoned their carts if they were unable to find the
produce they wanted. Meanwhile, 28% saying that they felt unsatisfied when
buying a similar product as a substitute, data revealed.”
Here is what
was shocking fact they were lacking produce availability had much wider
implications for profitability. “It has prompted 20% of shoppers to stop
shopping with a retailer permanently or for a period of time. This figure rises
to 31% for online retailers,” the report said.
Legacy
retailers that can’t even stock fresh produce properly surly cannot be expected
rollout a quality grocerant niche Ready-2-Eat and Heat-N-Eat fresh food program
on their own. Thus, other are and doing
a good job as they garner market share depriving grocery retailer’s pantry
sales as well. Are you ready for Outside Eyes for Inside Profits?
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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