There are five undercurrents of growth
that are driving the continued expansion of grocerant niche Ready-2-Eat and
Heat-N-Eat fresh food in 2017 according to Foodservice Solutions® Grocerant
Guru® Steven Johnson.
Foodservice Solutions® has conducted
in excess of 6,677 Grocerant
ScoreCards.
Non-client specific information garnered from those Grocerant ScoreCards during
2016 was the source for our findings. The five undercurrents driving grocerant
growth are:
1. Increase in
competition for share of stomach: Companies the ilk of EveryTable, New Seasons
Market, Eat Fit Go, and Green Zebra
Grocery.
2. Expanded Mix
and Match Meal Bundling : Restaurants the ilk of Essen Slow
Food Fast,
Freshii, Moaz, Native Foods Café, Veggie Grill, Safeway, Publix, Rutter’s Farm Stores, Sheetz, and Wawa.
3. Customization
and or Personalization of menu items drive’s Gen Z and Millennial
adoption. Without doubt retailers that edify there retail food
brand are creating a platform for consumer convenient meal
participation, differentiation and individualization and customer
adoption.
4. Small
plates, Bold flavors, and Portability: Takeout, TakeAway, and ToGo menu items sold in a
restaurant, c-store, drug store, club store, furniture store, or grocery stores
via a drive-thru, online, mobile, featuring authentic ethnic flavors regardless
of the type of retail outlet for quick pick-up or delivery continue to drive
adoption.
5. Price : maybe Aldi
said it best “Poor people must save, rich people like too”
Simply put Grocerant ScoreCards provide
real-time customer relevance in our data dependent intelligence age according
to our own Grocerant Guru®. Do you understand the undercurrents of change
driving foodservice growth in 2017? Do
you understand the importance of integrating consumer relevance into your brand
messaging?
For
international corporate presentations, educational forums, or keynotes contact:
Steve@FoodserviceSolutions.us the Grocerant Guru® at Tacoma, WA based
Foodservice Solutions®. His extensive
experience as a multi-unit restaurant operator, consultant, brand / product
positioning expert and public speaking will leave success clues for all. Visit:
www.FoodserviceSolutions.us for more
information
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