Remember when Thomas Friedman wrote the book ‘The Word is Flat’ few understood the undercurrents of a flat world were having within the foodservice sector. Foodservice Solutions® Grocerant Guru® Steven Johnson and regular readers of this blog however were well aware of the pantry busting disruption the Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food was causing.
Here is a great example of just how the fresh prepared food space is driving disruption. This example comes from Korea where the Korean Bizwire reports that today convenience stores lead rice consumption due to the dramatic increase in ‘lunch box sales’. Foodservice Solutions® team has reported the dramatic growth of the Korean Lunch Box for the past five years.
Lunch meals sold at conveniences stores come in a wide variety of options, including menus like ribs, pork cutlets, and bulgogi (grilled marinated beef), and at affordable prices, ranging between 3,000 won ($2.66) and 4,000 won.
Outside eyes can deliver top sales and bottom line profits. Invite www.FoodserviceSolutions.us to provide brand and product positioning assistance or a grocerant program assessment. Have you completed a Grocerant Scorecard? Contact: 253-759-7869 or Steve@FoodserviceSolutions.us