Sunday, January 1, 2017

Can Mobile Augmented-Reality Save Full Service Restaurants


Foodservice Solutions® Grocerant Guru® Steven Johnson stated two years ago that Meal Kits were training wheels for Millennials.  Today the meal kit industry is reached $1.5 Billion in sales in 2016 according Market research publisher Packaged Facts driven in large part by Millennials.  The U.S. meal kit delivery services market will generate approximately $6.5 billion in sales in 2020 the same study found.

Now while only 11% of digital business professionals used or piloted in Augmented-Reality in 2015.  It looks as if mobile augmented-reality (AR) might just become a key driver in the redevelopment and rescue of the full service restaurant sector according to our own Grocerant Guru®.  While AR isn’t a standalone strategy it may become a tool to both elevate and educate today’s mobile retail foodservice customers on the attributes of full service restaurants creating a platform for discovery, trial then adoption.

Restaurateurs are slowly evolving their branded messaging avenues of distribution from legacy static models to leveraging digital static platforms all of which was yesterday’s strategy. Brand relevance today requires an invitation filled simultaneously with information, discovery, and enjoyment and AR enhances the brand story with customer relevance. AR just might become the ticket to fill every seat in your restaurant.

Craig Smith, VP of solutions and customer success at Amplience focuses on mobile and merchandising stated “retailers must use AR if it truly enhances a broader mobile solution and provides the customer added value.”  Foodservice Solutions® team insists that it’s at the intersection of real time discovery, and enjoyment that brands will be able to cultivate customer adoption.  That is Foodservice Inside & Out.

Is you’re marketing team struggling to adapt to consumers new shopping habits? Are you creating engaging apps, content, or AR. There is only one metric that is relevant when asking that question, that is’ are Year over Year Customer Counts Up?  

Today 87 per cent of mobile phone owners are using apps but only 3 per cent of these are retail apps. The app market is a crowded space but there is a great opportunity in the year ahead for retailers to embrace the appetite for mobile” according to Smith. 

Does your foodservice marketing look like yesterday or tomorrow?  Outside eyes can deliver inside results.  Start looking a customer ahead leverage our ideations for customer relevance today for brand building relevance tomorrow.  AR is a required baby step prior to Virtual Reality in real time marketing? So now you know where our focus is.  Is it time your brand stepped up to stand-out?

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: Steve@FoodserviceSolutions.usor visit:  www.FoodserviceSolutions.us for more information.


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