Foodservice Solutions®
Grocerant Guru® Steven Johnson stated two years ago that Meal Kits were training wheels for
Millennials. Today the meal kit industry is reached $1.5
Billion in sales in 2016 according Market
research publisher Packaged Facts driven in large part by Millennials. The U.S. meal kit delivery services market
will generate approximately $6.5 billion in sales in 2020 the same study found.
Now while
only 11% of digital business professionals used or piloted in Augmented-Reality
in 2015. It looks as if mobile
augmented-reality (AR) might just become a key driver in the redevelopment and
rescue of the full service restaurant sector according to our own Grocerant Guru®. While AR isn’t a standalone strategy it may
become a tool to both elevate and educate today’s mobile retail foodservice
customers on the attributes of full service restaurants creating a platform for
discovery, trial then adoption.
Restaurateurs are slowly evolving
their branded messaging avenues of distribution from legacy static models to
leveraging digital static platforms all of which was yesterday’s strategy. Brand
relevance today requires an invitation filled simultaneously with information,
discovery, and enjoyment and AR enhances the brand story with customer
relevance. AR just might become the ticket to fill every seat in your
restaurant.
Craig
Smith, VP of solutions and customer success at Amplience focuses
on mobile and merchandising stated “retailers must use AR if it truly
enhances a broader mobile solution and provides the customer added value.” Foodservice Solutions® team insists that it’s
at the intersection of real time discovery, and enjoyment that brands will be
able to cultivate customer adoption.
That is Foodservice Inside & Out.
Is you’re marketing team struggling
to adapt to consumers new shopping habits? Are you creating engaging apps,
content, or AR. There is only one metric that is relevant when asking that
question, that is’ are Year over Year Customer Counts Up?
Today 87 per cent of mobile phone owners
are using apps but only 3 per cent of these are retail apps. The app market is
a crowded space but there is a great opportunity in the year ahead for
retailers to embrace the appetite for mobile” according to Smith.
Does your foodservice marketing look
like yesterday or tomorrow? Outside eyes
can deliver inside results. Start looking a customer ahead leverage our
ideations for customer relevance today for brand building relevance tomorrow. AR is a required baby step prior to Virtual
Reality in real time marketing? So now you know where our focus is. Is it time your brand stepped up to
stand-out?
Interested
in learning how Foodservice Solutions 5P’s of
Food Marketing can edify your retail food brand while creating a platform
for consumer convenient meal participation, differentiation
and individualization? Email us at: Steve@FoodserviceSolutions.usor
visit: www.FoodserviceSolutions.us for
more information.Looking for an Update? Please read the following: https://instrktiv.com/en/industry-40/
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