Foodservice Solutions® Grocerant Guru® Steven Johnson says “success does leave clues and Rutter’s Farm Stores expanding fresh fast food portability with new packaging empowers consumer choice while highlighting the key driver of the grocerant niche mix and match meal component bundling.”
Millennials in search of fresh food discovery will find the new Grab-and-Go pouch (bags) at Rutter’s convenient, transparency, elevating the halo of ‘better-for-you’ and elevating the food program once again at Rutter’s Farm Stores according to Johnson.
Mix and Match hot food meal component bundling is how Rutter’s will be "attacking snacking". Consumers continue to eat smaller meals, smaller plates, and have smaller households according to our Grocerant Guru® these new grab-and-go pouches for hot fresh-food items elevate, accommodate, and integrate fresh prepared food ‘snacking, small plates in to the daily lives of consumers meal planning.
This new state-of-the-art fresh prepared food packaging, “the Rutter's-branded bag is breathable, microwavable and re-sealable, holds heat well, and has a handle for optimum convenience and freshness.”
Ryan Krebs, director of foodservice for Rutter's, stated “I think it’s a breakthrough”. The team at Foodservice Solutions® agrees. Krebs continues "I've seen so many things people have tried that just don't seem to work," Krebs said of the bag's development process. Many kinds of hot food carryout packaging uses cardboard, with a plastic window for integrity, but results in greasy, soggy food due to a lack of ventilation.
It has been widely reported that “Rutter's new bag is "sturdy but incredibly thin" and has ventilation holes to avoid trapping steam inside, keeping the product crispy. The window allows customers to see the product, and the branding serves as a miniature walking billboard.”
Fresh, Fast, Portable Ready-2-Go the bag sits in the hot hold kiosk, offering the appeal of freshly cooked items such as chicken wings and mozzarella sticks, but without forcing customers to wait several minutes for their order to be freshly prepared.
Krebs continued, adding that he wants “Rutter's customers to visit the stores for "a hot snack, a quality snack," and not just packaged snacks like candy and potato chips.” "This one I am excited about even though it's a bag," Krebs said. "It just screams technology and advancement."
The new pouch /bag is driving change as Rutter's is adding 13 new items to its hot grab-and-go program: mozzarella sticks, BBQ beef short ribs, chicken wings, sweet corn bites, onion rings, fried sweet bologna, jalapeno and cheese bites, French fries, boneless chicken chunks, chicken tenders, macaroni and cheese bites, hash browns and fried pickles. Now that’s empowering mix and match bundling.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant