In
a move to integrate customer relevance with brand leadership Pita Pit recently
changed its packaging in an effort to reduce its carbon footprint. Pita Pit
Canada has traded the traditional waxed paper used to wrap its sandwiches
for thinbarrier eco, a packaging wrap made from renewable resources.
It outperforms the existing wax-coated alternatives in both sustainability and
functionality, according to a company press release from the paper's creator, delfortgroup.
Pita
Pit understands that customers are dynamic not static and they are edifying the
Pita Pit brand with Millennial relevant messaging / packaging according to the
team at Foodservice
Solutions®. The
halo of ‘better-for-you’ will be an important driver in 2017.
The
new paper used to wrap sandwiches is “free of fluorocarbon and PFOA and uses a
grease-resistant, vegetable based coating that eliminates the need for wax. The result is a thinbarrier eco which is
repulpable, recyclable and compostable”, according to the release.
Why
is this important the switch will decrease crude oil consumption in wrap
production by 60 percent, saving nearly 12kg/26.46lbs of crude oil per 10,000
wraps according to Pita Pit. Which means
for every 113,000 thinbarrier eco wraps used; Pita Pit Canada will consume one
less barrel of oil, according to a Life Cycle Assessment study conducted by
Innventia Edgel.
"Disruptive
technology is the best way to describe this new biopolymer substrate," Joe
Kofler, president of delfortgroup specialty papers, said in the release.
"Not only is the paper whiter and brighter, but thinbarrier eco also
performs better." Are you getting better for your customers?
Invite Foodservice Solutions® to complete a
grocerant program assessment, grocerant ScoreCard. For brand, or product placement assistance
our Grocerant Guru® has the skill-set you are looking for. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the
global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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