Consumers continue to be time starved, lacking a cooking from scratch skill-set that empowers meal innovation have found a solution. That solutions is grocerant niche mix and match meal component bundling too create a platform were every family meal is a ‘happy meal’ according to Foodservice Solutions® Grocerant Guru® Steven Johnson.
Johnson continued “grocerant niche fresh prepared food that is portable and portioned for one or two people has become a weekly mainstay in most US households. Consumers are buying grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared meal components from restaurants, Conveniences stores, Drug stores, and Grocery stores.
Excluding restaurant meal take-out mix and match items Technomic a Wingsight Media publication research company reported that the size of the grocerant niche market currently is $12.9 billion and the largest category within that is grocery store with approximately $2.9 billion.
Ready-2-Eat and Heat-N-Eat fresh prepared food can be found in at many restaurants in the form of Take-Out, Take-Away, or To-Go items. At convenience stores as fresh prepared sandwich, pizza, or from a Grocery or C-store as a meal component item offered in self-service chilled or heated merchandiser.
Increasing restaurant’s the ilk Olive Garden and McDonalds have are offing grocerant meal options including Dinner Today and Dinner Tomorrow or Blitz Box creating a pantry busing platform that consumer are migrating too.
Grocerant niche mix and match bundling empowers consumers to customize and personalize each meal for each dinner without having to cook each different item from scratch and saving enormous amounts of time. We are in a time where multicultural, multi-ethnic, and multi-generational families continue to expand the grocerant niche is the platform that can make each meal a ‘happy meal’.
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.