Success does leave
clues and while Starbucks sales continued to grow
Foodservice Solutions® Grocerant Guru® Steven Johnson
believes that the most impressive numbers that were reported during Starbucks
fiscal first quarter this week were those that highlighted how well they were
evolving with consumers.
As retail customers
are dynamic not static it’s clear to the entire team at Foodservice Solutions® that Starbucks
ability to adapt, evolve, while edifying customer relevance is second to none
in the retail foodservice industry. Here
let’s look at some of the numbers we find very important:
1. $2.1 billion loaded
on Starbucks Cards in the U.S. and Canada in Q1, up 15 percent year-over-year
2. Starbucks Card
transactions reached 40 percent of U.S. company-operated transactions.
3. Record Active
membership in Starbucks Rewards grew 16 percent year-over-year to 12.9 million
members in the U.S.
4. Mobile Order and Pay represented
7 percent of U.S. company-operated transactions in the quarter, up from 3
percent in the prior year
5. Mobile Payment
reached 27 percent of U.S. company-operated transactions
So, why are these
numbers so important? The answer is they
are branded. Every time a company can edify the
customer relationship with a branded item it’s important. However when payments and money are branded
the relationship is even more valuable.
Starbucks U.S.
comparable store sales increased 3 percent comprised of a 5 percent increase in
average ticket and a 2 percent decrease in transactions. Credit an increase in Grocerant
niche Ready-2-Eat and Heat-N-Eat fresh prepared food.
Foodservice Solutions® specializes in outsourced
business development. We can help you identify, quantify and qualify additional
food retail segment opportunities or a new menu product segment and brand and
menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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