Sure Tacoma, Washington based Foodservice Solutions® Grocerant Guru®, Steven Johnson talks a lot about restaurant customer migration. Johnson explains that the consumer is dynamic not static and that brands especially restaurant brands need to be dynamic not static as regular readers of this blog know chain restaurant year over year customer counts has been falling for flat for nice years.
Dickey’s Barbecue Pit understands that consumers are on the move and once again is doing something about it. Now in the state of Texas Dickey’s consumers, fans, and flavor forward friends now have the ease of enjoying five flavors of Dickey’s beans at home by purchasing them at 158 Brookshire’s locations across the state.
Like other leading chain restaurants successful partnerships this one between Dickey’s Barbecue Pit and Brookshire’s allows for guests to purchase proprietary Dickey’s Original Barbecue Beans, Brown Sugar Hickory Barbecue Beans, Jalapeno Beans, Sweet Molasses Barbecue Beans and Texas Barbecue Beans.
Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, “We are honored to partner with Brookshire’s Grocery as they are a well-established brand in the state of Texas,” …. “Giving folks the option to purchase Dickey’s Barbecue Pit products at the grocery store makes it easier on them to continue to enjoy a variety of Dickey’s delicious beans from the comfort of their own home.”
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant