Tuesday, December 12, 2017

Sainsbury’s New Differentiation is Take-Out Fresh Rustic Pizza

Regular readers of this blog know that Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated that “in 2018 the undercurrent of successful partnerships will drive incremental change within all sectors of retail foodservice.” 

Sainsbury’s has embraced the success trend according to Johnson.  Sainsbury’s progressive partnership Zizzi pizza will be serving up the brand’s freshly-made, restaurant-quality hot pizzas to go. Grocerant niche Ready-2-Eat and Heat-N-Eat fresh food is an area that consumers think Sainsbury excels.

Success does leave clues and after the successful the successful introduction of Sushi Gourmet counters, Patisserie Valerie products and a Crussh counter to its stores over the last year pizza was a must have addition.
Sainsbury will offer a selection of Zizzi’s hand-stretched, stone-baked Rustica pizzas, including vegan options and topping customization, alongside garlic breads. In order to edify Sainsbury customers with Zizzi they will also feature integrated restaurant marketing limited time offers including “Pizza of the Month” specials.

Customers will be able to order the premium pizzas either in store or via Click & Collect on the Zizzi website, paying for the products quickly and easily from a dedicated takeaway check-out at the store’s hot food counter. Ready to eat Zizzi pizza from the Sainsbury’s will also be available to Deliveroo users via the Deliveroo platform.

The food delivery market, which includes delivery brands such as Deliveroo as well as traditional takeaways, is expected to increase by 10 per cent a year to £53bn by 2020. This partnership with Zizzi strengthens Sainsbury’s mission to innovate within its stores to offer customers a wide range of great quality food for every occasion. How are you edifying brand relevance with consumers?

Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success. 

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