Foodservice Solutions® grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food pontification, implementation, and track record of success since 1991 has once again can be found at a retail chain of over 1000 units. This time London based BP P.L.C. ampm division is rolling out “Project Mojo consisting of new in-store graphics, a new coffee program, and a new fresh food program.”
Chief Operating Officer Donna Sanker "We are dialing up the offer, making it current and fresh, and aligned with the trends we see around our consumer base," The ampm division is a majority franchise operation, the ampm network currently spans five western states: Arizona, California, Nevada, Oregon and Washington. This new focus on fresh food will create a platform so ampm can become a formative competitor in the fresh food space and clear rival for 7-Elevens fresh food offerings.
The goal of Project Mojo is exactly what it sounds like: maintain and enhance the Mojo at ampm with an updated store image and offers that consumers are demanding, according to Carl Orsbourn, BP's director of convenience marketing for the ampm brand.
If Orsbourn had to choose which initiative of Project Mojo he is most excited about, it would be the fresh food element because he firmly believes that foodservice — and all areas associated with it — is going to be an "important differentiator" for ampm.
Fresh food, in particular, has the ability to attract new consumers, as well as draw out different missions from current consumers, he said. If ampm gets fresh food right, it will build further trust in the brand and heighten consumer perceptions about "gas station food" quality, he continued.
Does your brand have Mojo? For international corporate presentations, educational forums, or keynotes contact: Steve@FoodserviceSolutions.us the Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. Visit: www.FoodserviceSolutions.us for more information