Starbucks understands the power of partnerships and as Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® has been saying ‘the Next Big Thing for 2018 in retail Foodservice will be partnerships.”
Starbucks and Spotify recently debuted three limited-edition Starbucks Cards featuring Chance the Rapper, Lady Gaga, and Metallica. In the spirit of Starbucks ‘Give Good’ holiday campaign, which encourages goodness of all kinds throughout the holiday season, Starbucks and Spotify are donating a total of $1 million divided among these iconic artists’ three charities that benefit youth empowerment, education and veterans.
These new Starbucks collectible cards are available at participating company-operated U.S. Starbucks stores with a minimum load of $25, while supplies last. Customers who buy or receive the card as a gift are also eligible for a Spotify Premium trial offer.
Starbucks and Spotify are encouraging customers to show their support by purchasing the limited-edition Starbucks Cards featuring the three artists. Here are the three charities that will benefit from this partnership:
Chance the Rapper and Social Works Grammy-winning musician and producer Chance the Rapper has been a social activist, helping connect young people to jobs and raising more than $2.2 million for Chicago Public Schools. His non-profit SocialWorks helps empower youth through the arts, education and civic engagement in his hometown of Chicago.
“Our goal at SocialWorks is to empower the youth through the arts, education, and civic engagement," says Chance the Rapper. "Many thanks to Starbucks and Spotify for working with us to create more opportunities to build dreams, inspire creativity, and let the youth be themselves!”
Lady Gaga and Born This Way FoundationNamed after her 2011 multi-platinum album, Lady Gaga co-founded the Born This Way Foundation to support the wellness of young people and empower them to build a kinder, braver world. Her courageous and innovative work, which included working with Starbucks for the Cups of Kindness collection, has helped create more positive environments. Initiatives include Channel Kindness, a platform featuring stories of kindness as documented by youth reporters from around the country, and the Kind Communities survey which explored how a young person's mental wellness is impacted by their relationships and environments.
“A kinder and braver world is urgent, and it is possible. Our work at Born This Way Foundation is to support the wellness—mental, social and emotional—of young people and build strong, resilient communities,” said Lady Gaga. “We’re grateful for our partnership with Starbucks and Spotify this holiday season.”
Metallica and All Within My Hands Foundation Metallica, one of the biggest selling acts in American history, has long been a favorite among military service members. Metallica’s All Within My Hands Foundation was established by the band members to support a variety of charities, including The Mission Continues, a non-profit organization that supports and empowers veterans adjusting to life at home to find purpose through community impact.
“We are super psyched and grateful for the generous donation Starbucks and Spotify have made to All Within My Hands to help us support veterans as they adjust to life at home and find purpose through community impact,” says Metallica.
Do your food marketing tactics look more like yesterday that tomorrow? Are you reinvigorating your brand with a new partnership in 2018? It just might be the ‘Next Big Thing’ to edify your brand. Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.