Regular readers of this blog know that Steven Johnson, Grocerant Guru® of Tacoma, WA based Foodservice Solutions® has stated that “partnerships drove growth for restaurant brands in 2017 ti new levels and will become even more important in 2018 creating new points of distribution for less.
Tijuana Flats has launched a new take-home burrito meal kit service. The meal kit is easily accessible in the takeout selection that allows simple options for family dinner, and is a viable solution for smaller offices looking for a group lunch option. The “Hardly Homemade Burrito Kit” is importantly available via UberEATS and through in-store takeout.
This new meal kit may be priced a bit high according to the team at Foodservice Solutions® as it is priced at $34.99. It must be noted that the Burrito Kit feeds up to six people and is packed full of all the Tijuana Flats essentials, including protein (chicken and beef), toppings (jalapeños, onions, lettuce, tomatoes, sour cream, and cheese), choice of refried or black beans, rice, flour or wheat tortillas, and chips. The Kit also comes with instructions for “How to Roll a Fat One” via a 10-step process that includes directives, like “Add cheese (a cheesy burrito is a happy burrito)” and “Fold the sides in toward the center, making your tortilla hug those tasty insides.”
The launch of Tijuana Flats’ Burrito Kit comes after the successful unveiling of the company’s “Hardly Homemade Taco Kit” earlier this year. Larry Ryback, CEO at Tijuana Flats stated "Debuting our ‘Hardly Homemade Taco Kit’ this summer opened the door, and tortilla, to launch similar initiatives with other Flats fan favorites,”.. “Like the Taco Kit, our new Burrito Kit is an easy and fun solution for busy families this holiday season and beyond.“
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant