Technology is border-less it is no long constrained inside a computer help us learn, read, write and play according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Complexity free food shopping will be the NEXT BIG THING, according to Johnson.
Many of us have been too the Amazon Go Seattle, WA location and witnessed firsthand the hustle going on inside. While Amazon and its Amazon Go project remain under wraps. Success does leave clues and those clues are coming from JD.Com of Amazon’s rivals and the second biggest online retailer in China after Alibaba of course.
Recently JD.com announced that, ‘in partnership with Hong Kong real estate developer China Overseas Land & Investment Ltd, it plans to open hundreds of unmanned convenience stores with technology reportedly more advanced that Amazon’s. Its trial shops have already been tested by the 10,000 employees at its Beijing headquarters.
JD’s shops will use RFID’s and cameras with facial recognition and image recognition technology on the store ceilings to track each customer’s movement and product selection. AS the store learns from a customer’s preferences over time, it will also begin to show personalized advertisements. The same tracking technology will also help store owners restock inventory more efficiently.
That’s not all, JD.com tested a second shop model that uses low-cost piecemeal technology solutions, such as smart shelving tools, that will allow existing stores to upgrade and increase the efficiency of their operations.
Foodservice retail has been slow to evolve, slow to adopt consumer facing technology, slow to adopt grocerant fresh food positioning, and even slower to admit it according to Johnson. Food industry experts from NPD Group, Nielsen, The Hartman Group, and Willard Bishop have been pumping out reports that reflect data points with yesterday’s points of relevance so often Foodservice Solutions® keeps asking will they all be working for food industry magazines publishers.
Technology is borderless it is no long constrained in one country or another. Consumers today continue to migrate to Grocerant Niche Ready-2-Eat and Heat-N-Eat fresh prepared food. Is your company moving fasted enough to stay relevant? Are you implementing a complexity free foodservice platform?
Are you trapped doing what you have always done and doing it the same way? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.