Monday, December 11, 2017

Food Marketing Drives Convenient Meal Participation, Differentiation, and Individualization

Today we can see just how the undercurrents of change and success within the food industry today can be traced back directly to Tacoma, WA based Foodservice Solutions® FIVE P’s of grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food marketing.

The FIVE P’s were identified, quantified, and qualified by Foodservice Solutions® Grocerant Guru®, Steven Johnson back in the day (1994).  Then introduced, implemented, and integrated by foodservice companies including Full Service Restaurants, Chain Drug Stores, Grocery Stores, QSR’s, and C-Store clients.  The FIVE P’s are:

After repeated successful retail food industry adoption of Foodservice Solutions® FIVE P’s of grocerant niche fresh food marketing; Technomic conducted qualitative and quantitative research then compiled the following infographic highlighting the importance and consumer relevance that portability play’s within retail foodservice today.  The infographic is entitled Pertinence of Portability:

Highlighted by Technomic is the fact that 51% of the U.S. consumer order Food-2-Go once a week or more. When order breakfast On-The-Go 56% of consumers say portability is important. From 2012 to 2014 consumers ranking the importance of portability for snacks jumped from 55% to 60%. We are delighted that Technomic has highlighted the growing important role that portability plays with food consumers today. Regular readers of this blog know that the importance of portability continues to expand.

Foodservice Solutions®  excels at vertical brand product positioning, marketing strategy, business development specifically food sale, packaging sales while identifying, quantifying and qualifying niche opportunity for global foodservice related activity.  Have you considered expanding into the grocerant niche filled with Ready-2-Eat and Heat-N-Eat fresh prepared food? If so call 1-253-759-7869 today learn how the FIVE P’s of Food Marketing can Drive Sales at your retail storefront.

Visit:  if you are interested in learning how Foodservice Solutions FIVE P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization or you can learn more at Johnson, or

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