Thursday, December 21, 2017

Zoup! Expanding the Brand

Consumers are dynamic not static and brands need to be dynamic as well according to Steven Johnson, Grocerant Guru® at Tacoma, WA based global food grocerant consultancy Foodservice Solutions®. The line between all sectors of retail foodservice continue to blur and restaurant brand marketers need to drive sales in every relevant customer facing channel according to Johnson.
Zoop! CEO Eric Ersher and his team created Zoup! Chicken Broth for retail to help break the boundaries of taste on retail shelves and develop a broth that in his words “was good enough to drink,”. The chicken broth is prepared in kettles using restaurant-quality cooking methods and standards. This traditional, super-premium broth is made in small batches using the freshest and finest ingredients.
Bursting with comforting chicken flavor that tastes homemade, Zoup! Chicken Broth is the perfect base for home chefs, cooks, and dads helping out in the kitchen.  This quality stock/broth works well for a hearty chicken soup, casseroles, rice or grain dishes, and other recipes that call for chicken broth. It is also low in calories, paleo-friendly / zero carbs, and completely free of hormones, gluten, GMO’s, fat, trans fat and saturated fat.
Ersher stated “The world didn’t need another chicken broth,”… “What it needed was one that tasted better. We’ve been refining this broth recipe for over 18 years, shortly after getting into the soup business. Zoup!’s clean ingredient deck, exceptional quality, and complex yet balanced flavor, make it unlike anything else you’ll find on shelves. It’s the broth you’d make yourself if you had the time.”
Available in original and low sodium varieties at natural and mainstream markets across the country, Zoup! Chicken Broth is sold in 31 fl oz glass jars to showcase the broth’s delicious golden color. The SRP is $6.95 per jar.
Zoup! got its start in the soup business as a fast-casual franchise chain of restaurants. The family-friendly locations serve award-winning soups year-round at nearly 100 locations across the U.S. and Canada.
Eric Ersher and the Zoup!  Were interested in leveraging their industry experience and bringing restaurant quality taste to the retail market,  team set out to create a super-premium broth lineup that was good enough to drink. The broth is currently available at 4,000 retail locations nationwide. Are you expanding your brand? 

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information. 

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