No
one ever went wrong catering to their best customers according to Steven
Johnson Grocerant
Guru®
at Tacoma, WA based Foodservice Solutions® This week when Chili’s Grill &
Bar announced that it was strengthening its reward program by giving you a Free Beverage or Chips and Salsa every
time you visit they strengthen the brand relationship with their best
customers.
Here
is how it works every customer who belongs to My Chili’s Rewards will be given the
choice during a visit of getting free chips and salsa or a complimentary
nonalcoholic beverage. In tests, customers were about equally divided in what
they chose, according to Chili’s.
Steve
Provost, the casual chain’s chief marketing and innovation officer stated that
“The offer is intended to give customers a break from having to calculate what
rewards they’ve earned with their frequency credits. ..We heard the feedback
loud and clear that loyalty programs feel too complicated, so what would keep
them coming back is to make things simple,”
Provost
continued “The reality is a loyalty program is a way of saying 'Thank you' to
our guests for being one of their top dining options, and we weren't doing a
good job of that until now,".
Positive
reinforcement every time you enter the restaurant is exactly what Foodservice
Solutions® Grocerant ScoreCards indicate both Gen Z and Millennials relate to
best. Chili’s is building a
long term relationship with customer today and for tomorrow? How are you edifying your base customer?
Are
you trapped doing what you have always done and doing it the same way? Interested in
learning how www.FoodserviceSolutions.us
can edify your retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or
visit: www.FoodserviceSolutions.us
for more information
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