Customer
relevance is always top of mind at Domino's
Pizza according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. That’s why it
is important in your one of your best months of the year for sales to combine
price and speed of service into a marketing program according to Johnson.
Domino’s
will not lose market-share this March as it is filled with customer relevance
as it kicks off college basketball’s biggest month by offering a buy one
menu-priced pizza, get one free deal for carryout customers who order online
through March 18.
Jenny
Fouracre, Domino’s spokesperson for
Domino’s stated “The first week of tournament games has officially begun, and
we wanted to give basketball fans a special deal as they’re gathering around
the TV,” “Fans can take advantage of two
carryout pizzas for the price of one when they order on any of Domino’s digital
ordering channels.”
As
regular readers of this blog know College basketball’s tournament month is a
busy time for Domino’s, especially near the end of it. Domino’s sold more than
2 million pizzas during the 2017 semifinals and championship game night
combined.
Fouracre
continued “Basketball teams aren’t the only ones preparing for a spot in the
finals,”. “Domino’s team members and stores across the country are gearing up
in their own way to handle the game day rush. It takes training, focus and
hustle to make great-tasting pizzas during these busy days.”
Integrated Technology is
Important
Domino’s
integrated technology will drive speed of service, ordering and the overall
customer relevance according to Johnson as carryout customers may take
advantage of the BOGO deal by ordering online at http://www.dominos.com, via Amazon Alexa, Slack,
Facebook Messenger, voice ordering with Dom or any of Domino’s ordering apps
for iPad, iPhone, Android, Windows Phone 8, and Kindle Fire. The free pizza
must be of equal or lesser value than the purchased pizza.
Domino’s and Basketball Facts
1.
During
the 2017 college basketball tournament, Domino's produced enough dough to match
the weight of more than 19 million basketballs.
- It
takes 69 Domino’s pizza boxes stacked from the floor of a basketball
court to reach the hoop.
- It
takes more than 4,500 Domino’s pizza boxes to cover a 4,600-square-foot
basketball court.
Success does
leave clues www.FoodserviceSolutions.us is the global leader in grocerant niche
business development. We can help you
identify, quantify and qualify additional food retail segment opportunities. Has your company had a Grocerant ScoreCard
completed a Grocerant Program Assessment, or new Grocerant niche product
Ideation? Want one? Call 253-759-7869 Email: Steve@FoodserviceSolutions.us
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