Thursday, March 22, 2018

Del Taco’s Dinner Dash and Save Cash

Success does leave clues and at Del Taco customers can focus on meals and meal components as a complete dinner solution fast according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Mix and Match meal bundling is at the heart of everything that Del Taco has been doing to drive customer counts and sales. Plato’s are one of Del Taco’s most successful high price offerings and are positioned to garner sales from fast casual and limited service restaurants. The  Del Taco leader ship team understands that 50% of consumers over the age of 18 in the US are single. 
Finding a flavorful meal solution for less than a full service restaurant has become top of mind with most consumers.  At Del Taco consumers can do that while saving consumers time, which is exactly the right thing to be doing today according to Johnson.
Del Taco has a top of mind presents with its Buck & Under repositioning of its message to showcase the fact it features 15 items, including the new $1 Salsa Chicken Taco. That’s were a meal solutions becomes so important.  The ability of consumers to choose from a complete ‘restaurant’ meal as with Plato’s and if they want the can customize it with their favorite from the dollar menu.
The move from cheap fast food to customized meals will contribute to an increase in family dinners via the drive thru and or from delivery.  Currently Del Taco said its initial testing with third-party delivery companies has delivered significantly higher average checks. Much like other before them Del Taco is seeing an incremental sales lift that most retailers experience with when they focus on mix and match meal bundling for both customization and personalization. How are you positioning for the evolving consumers?
Success does leave clues  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation?  Want one?  Call 253-759-7869 Email:

No comments:

Post a Comment