Success
does leave clues and at Del Taco customers can focus on meals and
meal components as a complete dinner solution fast according to Steven Johnson,
Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Mix and
Match meal bundling is at the heart of everything that Del Taco has been doing
to drive customer counts and sales. Plato’s are one of Del Taco’s most
successful high price offerings and are positioned to garner sales from fast
casual and limited service restaurants. The Del Taco leader ship team understands that 50%
of consumers over the age of 18 in the US are single.
Finding a
flavorful meal solution for less than a full service restaurant has become top
of mind with most consumers. At Del Taco
consumers can do that while saving consumers time, which is exactly the right
thing to be doing today according to Johnson.
Del Taco
has a top of mind presents with its Buck
& Under repositioning of its message to showcase the fact it features
15 items, including the new $1 Salsa Chicken Taco. That’s were a meal solutions
becomes so important. The ability of
consumers to choose from a complete ‘restaurant’ meal as with Plato’s and if
they want the can customize it with their favorite from the dollar menu.
The move
from cheap fast food to customized meals will contribute to an increase in
family dinners via the drive thru and or from delivery. Currently Del Taco said its initial testing
with third-party delivery companies has delivered significantly higher average
checks. Much like other before them Del Taco is seeing an incremental sales
lift that most retailers experience with when they focus on mix and match meal
bundling for both customization and personalization. How are you positioning
for the evolving consumers?
Success does
leave clues www.FoodserviceSolutions.us is the global leader in grocerant niche
business development. We can help you
identify, quantify and qualify additional food retail segment
opportunities. Has your company had a
Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant
niche product Ideation? Want one? Call 253-759-7869 Email: Steve@FoodserviceSolutions.us
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