Wednesday, March 28, 2018

Fatburger Slims Down

Consumer are dynamic not static and if your company is not evolving with consumers you are simply fading away according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. When Fatburger announced that they were rolling out a vegan-friendly Burger you knew they were doing all of the right things.
The new Vegan burger is called the Impossible Burger and consumer can add traditional toppings including lettuce, tomato, mayonnaise, mustard, onion, and pickle relish. Customers can also customize with additional items.
An early trendsetter in the better-burger industry, Fatburger's nationwide launch of the Impossible Burger demonstrates the brand's commitment to pushing the envelope for its dedicated customer base. In development since 2011, the Impossible Burger is the world's only burger that handles, smells, cooks, and tastes like ground beef from cows but is made entirely from plants. Its unique texture and flavor has, like Fatburger, earned a cult-like following.
Fatburger CEO, Andy Wiederhorn  stated “I knew from the moment we debuted the Impossible Burger patty in Los Angeles that this was going to do well with our customers. It quickly became one of our best-selling items,” says. “There's no doubt our customers will always love 100 percent beef Fatburgers, but we're hoping to engage both old and new fans alike with a top-notch meat-free option.”
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1 comment:

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