Regular readers of this blog know that food delivery is not the answer to building top line sales and bottom line profits that exceed the industry standard. That said today’s customer expect the option of food delivery and delivery is an integral part of consumer relevance for and ever increasing number of consumers according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®
So when Jack in the Box announced a deal with Postmates that will make at-home delivery available at 1,000 locations in 29 markets it is important to note. What is also important is noting that Jack in the Box is using social integrated marketing to launch the new delivery service.
Here is how it works Postmates and Jack in the Box will give away a free Jumbo Jack to Postmates customers who get friends to try Jack in the Box using the delivery service this week. Postmates customers can also get free delivery this week (first week of the new service).
Postmates customers must download and open the Postmates app then click on “Invite Friends.” There, they will see a referral code they can share with friends and family, who have seven days to use the code for a free Jumbo Jack and regular fountain drink. Once the friend uses the code, the referring customer will receive a credit on his or her Postmates account for a free Jumbo Jack that is valid for seven days.
Dan Mosher, senior vice president, Merchant Lead, for Postmates stated “We’ve been delivering Jack in the Box for years,” …“But by entering into an official partnership we look forward to working closer with them to get an even better customer experience.”
You all know the old adage lead, follow, or get out of the way. No company can lead in every category of growth all of the time. Following a huge industry trend at times is as important as leading according to Johnson.
Are you trapped doing what you have always done and doing it the same way? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.