Bojangles Grocerant niche Seasoned Fried Turkey is a branded invitation for the Holiday

Food marketing is an art and when marketers are able to expand the brand invitation from one to an entire family that is a clue they are doing things right according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Bojangles’ believes there’s nothing like enjoying a Thanksgiving meal among family and friends. For years, families have made Bojangles’ part of their holiday meal experience.  Technology has made it easy to view the meal online at Bojangles.com.

This holiday me serves up to eight, the chain's one-of-a-kind Seasoned Fried Turkey is a fully-cooked, heat-and-serve product, prepared using Bojangles’ proprietary seasoning. Oven-baked then fried, frozen and vacuum-sealed, this process creates that delicious, Southern-inspired flavor only Bojangles’ can deliver. Easy-to-follow heating instructions are included with each turkey, ensuring a perfectly juicy, flavorful Seasoned Fried Turkey for your guests to savor.

“If you’re wondering just how good this turkey is, Bojangles’ fans begin asking about preordering their Seasoned Fried Turkey as early as the summer,” says Randy Poindexter, Senior Vice President of Marketing for Bojangles’. “We’re honored that so many folks make our turkey part of their holiday tradition. We have sold out of turkeys before, so visit your local participating Bojangles’ to preorder your turkey today.”

Whether you’re hosting Thanksgiving, Friendsgiving or an office holiday party, complete your Bojangles’-themed meal by adding your favorite fixin’s, including:

• Mashed Potatoes and Gravy
• Green Beans
• Mac ‘n Cheese
• Bojangles’ Dirty Rice
• Bojangles’ made-from-scratch buttermilk biscuits
• Delightful desserts, like Bojangles’ crisp, individual baked sweet potato pies 

What are you selling for the Holidays?  Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow?

Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.