Millennials eat more meals per day than their parents did but they are smaller meals, fresh meals and most don’t cook them they buy them from fast food restaurants, convenience stores, or grocery store deli’s according to Steven Johnson, Grocerant Guru® at Tacoma, WA based
Technomic’s 2018 Snacking Occasion report found, 71% of consumers say that when they snack they are usually watching TV at home. But as for what they’re snacking? Compared to two years ago, 13% of consumers are consuming more sweet snacks and 13% are consuming more salty snacks; those numbers are slightly higher among younger consumers.
Technomic continued saying ‘For young snackers, packaged fruit snacks are a crowd pleaser, so stock up on options such as Fruit Gushers, Fruit Roll-Ups and Fruit by the Foot. Older snackers also enjoy these options, as they’re a throwback to their school days.
Speed of preparation is crucial for many shoppers when they buy snacks. In fact, a full 50% say it’s important to them when making a choice, according to Technomic’s Snacking Occasion report. Options to keep on the shelves include guacamole (prepared or as a display of avocados, tomatoes, onions, cilantro and limes) and tortilla chips, potato chips and French onion dip and oven-baked options such as Totino’s Pizza Rolls all sell well in grocery delis.
The Snacking Occasion report found that, 57% of consumers say that a snack’s brand is important to them when choosing what to buy. Think crave-ability as 81% of consumers say that flavor or taste is important to them when choosing snacks, so if they’re able to try it, they may be more likely to buy it.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, or