Friday, November 23, 2018

Tired of Cooking Grocerant niche Fresh Prepared Meals.

Have you cooked all you want to this holiday weekend? Ok, then start enjoying your time off and buy some grocerant niche fresh prepared multi-flavor, multi-ethnic Grocerant meal components. Heat-N-Eat and Ready-2-Eat fresh prepared food with portability is driving retail food success in 2018 according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Where are you shopping for you food today is not the same place your mother was nor is the meal prepared the same way. As long as multi-generational family's gather for meals together, the demand for more divergent flavors continues to permeate. Grocerant mix and match bundled meal component offerings allow for increased family integration, understanding and acceptance in less time without a required cook from scratch skill set.
In the 1940's cooking from scratch was the normal. The average home cooked meal took 150 minutes to prepare. Everyone sat down at the table and enjoyed it or not but they all ate the same thing. Today's "home cooked meal" takes on average less than 30 minutes to prepared. In most cases at least two different entrées are served.
The average time spent inside a McDonalds in the 2,000 was 11 minutes. Today 66+ percent of all McDonald's food is sold via the drive-thru. U.S. fast-food chains are increasingly remodeling restaurants in an effort to garner additional drive-thru customers inside and increase sales, simple because the drive-thru can't hold all the cars.
Consider this,  Walgreens is creating and bundling distinctive differentiated food consumable's as an entity with identity by day part in a mix and match meal component format in select urban setting targeted at both the office worker for lunch and meal components for them to take home for the family dinner.
You can find grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared meal components today at drug stores, liquor stores, grocery stores, club stores, and even furniture stores the ilk of Ikea. In 2018, 83.2% of family dinners served in the home in the US include at least one grocerant niche meal component. In fact 13% of US Adults planned to pick up a fresh meal or meal component from a restaurant to serve with their at home Thanksgiving Dinner.  
Regular readers of this blog know that Central Market, Whole Foods, Wegmans and 7 Eleven entering the fresh prepared ‘better for you’ space. Meal time is now becoming a time of convenient meal participation, with differentiation and individualization for the entire family.
More often than not the multi-generational family today is multi-ethnic as well. Creating a demand for more varied flavors and additional cooking skill set that is simply not there. Lacking the skill set to prepared fresh prepared multi-ethnic meal components at home coupled with the time it takes to prepared a home cooked meal it is clear the buying habits of consumers will continue to evolve.
Bundling mix and match meal components into a meal is one key driver within the grocerant niche. Given that most American family are comprised of multi-cultural background. The fight for share of stomach will only intensify. So, make life simple, join the crowd, save time, and money try a fresh prepared meal or meal component.
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: or visit: for more information.

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