McDonald’s
continues to evolve with customer relevance. After listening to customer
feedback and evaluating new consumer focused research they rolled out more healthy changes to its it kids’ meal according to Steven
Johnson, Grocerant
Guru® at Tacoma, WA based Foodservice Solutions®.
Parents
can be reassured that McDonald’s new platform of choices that include bottled
water and low-fat yogurt free of artificial ingredients are
better-for-your-kids than previous platforms. McDonalds has removed
artificial preservatives from the meal’s low-fat strawberry Yoplait Go-Gurt and
has added a 16.9-fluid ounce bottle of Dasani water as a beverage option at no
extra cost.
These
tweaks come after McDonald’s outlined in February a nutritional overhaul of the Happy Meal that
included making cheeseburgers a request-only item, reducing the size of the
French fries, cutting sodium in the chicken McNuggets and reformulating the
chocolate milk’s sugar content.
They
have also removed artificial preservatives from the chicken McNuggets; while pledging
that every meal combination offered on its Happy Meal menu boards in the U.S.
will have 600 calories or fewer. So if your out shopping and need to save time
go ahead and treat the kids to a Happy Meal.
Are you looking for a
new partnership to drive sales? Are you ready for some fresh ideations? Do your
food marketing ideations look more like yesterday than tomorrow? Interested in
learning how www.FoodserviceSolutions.us can
edify your retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us
or visit: www.FoodserviceSolutions.us
for more information.
No comments:
Post a Comment