McDonald’s continues to evolve with customer relevance. After listening to customer feedback and evaluating new consumer focused research they rolled out more healthy changes to its it kids’ meal according to Steven Johnson, at Tacoma, WA based Foodservice Solutions®.
Parents can be reassured that McDonald’s new platform of choices that include bottled water and low-fat yogurt free of artificial ingredients are better-for-your-kids than previous platforms. has removed artificial preservatives from the meal’s low-fat strawberry Yoplait Go-Gurt and has added a 16.9-fluid ounce bottle of Dasani water as a beverage option at no extra cost.
These tweaks come after McDonald’s outlined in February a nutritional overhaul of the Happy Meal that included making cheeseburgers a request-only item, reducing the size of the French fries, cutting sodium in the chicken McNuggets and reformulating the chocolate milk’s sugar content.
They have also removed artificial preservatives from the chicken McNuggets; while pledging that every meal combination offered on its Happy Meal menu boards in the U.S. will have 600 calories or fewer. So if your out shopping and need to save time go ahead and treat the kids to a Happy Meal.
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.