Thursday, November 29, 2018

Hot Dogs and Sports are a Natural Platform to build Success

Building a restaurant brand with a local sports team is an outstanding platfrom to drive top line sales and bottom line proifts according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
So, when Portillo’s  announced a new partnership with the six-time World Champion Chicago Bulls there was little doubt that loyal fans of the Bulls and Portillo’s would both be winners.  The Chicago icons are collaborating on a new post-game promotion called Fourth Quarter Franks, which awards home game attendees with a complimentary hot dog if the opposing team misses two consecutive free throws in the Fourth Quarter. Bulls ticketholders have 48-hours to redeem their ticket at a participating Portillo’s restaurants CEO Michael Osanloo t for a free Chicago-style hot dog.
“Since Portillo’s was founded in 1963, we have been proud of our strong hometown ties to the Chicagoland area,” .. “We are excited to partner with one of the city’s most iconic sports teams, the Chicago Bulls, and we’re thrilled to add a new way for fans to relish this season’s home games.”
“We are excited to kick off our new partnership with local favorite, Portillo’s, this season,” says Matthew Kobe, vice president of business strategy & analytics for the Chicago Bulls. “We know our fans will be excited about this promotion and look forward to the added energy it will bring to the fourth quarter of our home games.”
The Fourth Quarter Franks promotion begins on Friday, November 23, with the Bulls hosting the Miami Heat. The promotion is only eligible for Chicago Bulls home games and can be redeemed at Portillo’s restaurants in Illinois and Merrillville, IN. Guests can redeem the offer in-restaurant or as part of a drive-thru order.
Do you have a regional brand in looking to elevate your profile?  Have you considered a local retailer or sports team?  Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  
Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Johnson, or

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