Monday, November 26, 2018

Pilot Flying J Partnerships Drive Sales

Success does leave clues and in retail foodservice there are very few things that work better than Limited Time Offers (LTO) of unique branded products according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®
Pilot Flying J’s new LTO Cinnabon French Toast Sausage Bites are perfect for breakfast or snacking on the road that fit in to its branded messaging creating ‘new electricity’ according to Johnson. The bites feature sausage wrapped in fluffy dough inspired by the world famous Cinnabon dough which are then rolled in Cinnabon French toast seasoning and served with a side of maple syrup.
New partnerships can drive sales in foodservice today as your brand is searching for the new electricity to help drive the brand forward according to Johnson. So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
Foodservice retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.
Pilot Flying J has codeveloped a s fun food combo that is only $3.09 for a three count ($4.29 for a five count) and sold exclusively at select Pilot and Flying J Travel Centers. Try them with Pilot Flying J’s exclusive line of delicious coffee varieties brewed for those who drive America.
Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Johnson, or

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