Success does leave clues and in retail foodservice
there are very few things that work better than Limited Time Offers (LTO) of
unique branded products according to Steven Johnson, Grocerant
Guru® at Tacoma, WA based Foodservice Solutions®
Pilot Flying J’s new
LTO Cinnabon French Toast Sausage Bites are perfect for breakfast or snacking
on the road that fit in to its branded messaging creating ‘new electricity’
according to Johnson. The bites feature sausage wrapped in fluffy dough
inspired by the world famous Cinnabon dough which are then rolled in Cinnabon
French toast seasoning and served with a side of maple syrup.
New
partnerships can drive sales in foodservice today as your brand is searching
for the new electricity to help
drive the brand forward according to Johnson. So, just what is your
brands new electricity? According to
Johnson, “Brand relevance is in part driven with innovation in new food
products in combination with new avenues of distribution all of which are the
platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be
very efficient for the supply and includes such things as fresh foods, developing
brands, unique urban clothing, grocerant positioning, Fresh food messaging,
autonomous delivery, cashier-less retail, plates, glasses, cash-less payments,
digital hand-held marketing.
Foodservice retailers to survive the next generation of retail
must embrace the artificial intelligence revolution while simultaneously
embracing fresh food that is portable, fresh, with differentiation that is
familiar not different. That will require brands to embrace new fresh
food partnerships more now than ever before according to Johnson.
Pilot Flying J has codeveloped a s fun food combo that
is only $3.09 for a three count ($4.29 for a five count) and sold exclusively
at select Pilot and Flying J Travel Centers. Try them with Pilot Flying J’s
exclusive line of delicious coffee varieties brewed for those who drive
America.
Foodservice Solutions® specializes in
outsourced food marketing and business development ideations. We can help you
identify, quantify and qualify additional food retail segment opportunities or
a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of
Tacoma WA is the global leader in
the Grocerant niche visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant/ or twitter.com/grocerant
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