Tuesday, November 27, 2018

Tommy Hilfiger Growing Sales with Fresh Coffee

Success does leave clues and for one clothing retailer driving topline sales and bottom line profits now includes a cup full of coffee.  Industry leading clothing retailer Tommy Hilfiger has partnered with Foxtail Coffee to drive incremental business in Orlando, FL locations according to Steven Johnson, Grocerant Guru® at Tacoma WA based Foodservice Solutions®.
New partnerships can drive sales in foodservice today as your brand is searching for the new electricity to help drive the brand forward according to Johnson. So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different
As part of the Tommy Hilfiger debut collaboration, Foxtail will have a café space inside the store, serving up the hand-crafted beverages that have made the coffee shop an Orlando favorite. Alex Tchekmeian, Foxtail's co-founder stated "When you think classic, cool American style, you think of Tommy Hilfiger," ... "We're humbled Foxtail has become an integral part of the Orlando community, and we could not be more excited to work with the brand to serve great coffee to even more people here."
The café will also offer light food options and will integrate elements of the brand's signature style into the shop. Foxtail Coffee was born in Winter Park in 2016 and has since grown to several locations around Central Florida. The company is dedicated to responsibly sourcing its coffee, which remains locally roasted. Foxtail aims to connect with new people one cup at a time through its approachable atmosphere and quality products.
"We are passionate about showing people what a cup of coffee can be," Tchekmeian says. "This partnership will allow us to share a taste of Orlando with Tommy Hilfiger fans, whether they're locals or one of the city's millions of visitors." It is important to note that Foxtail Coffee is a new company not a large company.  Is your brand ready for a new partnership? Do you want to grow you fresh food brand?
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

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