Wednesday, November 28, 2018

Grocer ShopRite Grab-N-Go fried chicken is ‘Better-for-you’.

Once again, the old adage rings true if you can’t ‘beat them join them’.  ShopRite a Mid-Atlantic / Northeastern grocer recently said it has converted its eight-piece, grab-and-go fried chicken to an antibiotic-free offering making it a ‘better-for-you’ fried chicken in search of restaurant customer conversions according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  
The ‘better-for-you’ chicken was developed with Perdue Farms, the chicken is marketed under the ShopRite Kitchen brand, with the label sporting a “No Antibiotics Ever!” (NAE) yellow flag and the Perdue logo.
Just like a restaurant fried chicken that is made fresh daily, ShopRite Kitchen NAE fried chicken is hand-breaded and cooked in trans-fat free oil. The chicken, also available in a drumsticks-and-thighs pack, is raised cage-free, and made fresh daily according to ShopRite.
To garner attention ShopRite features recipe and meal ideas for the NAE fried chicken, including Southern Chicken and Waffles, Fried Chicken Game Day Spread and Leftover Fried Chicken Buffalo Chicken Salad on its website and blog.
ShopRite noted that the NAE fried chicken is part of its effort to serve up convenient and healthier meal solutions. Last April, the grocery chain launched no-antibiotics Perdue rotisserie chicken products    under the ShopRite Kitchen NAE banner. Items include whole rotisserie chicken, roaster breast and roaster leg quarters. The chicken is raised entirely without antibiotics on an all-vegetarian diet.
Chain restaurants had better look out as the price for ShopRite chicken is priced at or below most conventional rotisserie and fried chicken offerings.
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: or visit: for more information.

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