Monday, November 12, 2018

Dollar General Targets Restaurant Customers with Small-Format Concept


Chain restaurants have been slow to evolve their business model and other sectors of food retail have noticed according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Johnson believes Dollar General by gearing up for expansion of its DGX small-format concept, as the discount retailer puts urban, millennials shoppers at the focus of its growth is a direct target on restaurant customers.
DGX clocks in at about half the size of Dollar General’s regular 9,000-square-foot store. Dollar General’s CEO Todd Vasos sees a huge opportunity in urban, millennial shoppers, who are starting to settle down and look for reliable, affordable places to shop.
It is reported that about a third of the company’s locations are currently in metro markets, and are moving toward 40 percent. Dollar General continues to open its standard stores at a furious pace, with a record 1,315 last year in 2017, but is deliberately taking it slow with DGX. So, we ask how many restaurant chains opened 1,315 stores last year?  Restaurant customers are on the move.  Here is a success clue follow the growth. Is it time for your company to evolve?  What are you selling and where? 
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 www.FoodserviceSolutions.us  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869


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