Brand sustainability requires new consumers to drive
continued sales and with the ‘halo’ of fresh food Subway is driving new brand electricity with
its partnership with Disney according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Subway
restaurants are granting every parent’s wish with an exclusive movie ticket
offer to see Disney’s Aladdin, which is in theaters May 24. ow through June 27,
guests will receive one child’s movie ticket to see Disney’s Aladdin with
every Subway Fresh Fit for Kids meal purchased.
Each
Fresh Fit for Kids meal will also include one of four collectible Disney’s
Aladdin-themed activities. This offer is for a limited time only while supplies
last at participating Subway restaurants in the U.S. How is your brand extending
the ‘halo’ of better for you? Subway’s
Fresh Fit for Kids will be a home run according to Johnson. It will provide a platform to attract new
customers today and tomorrow.
Subway
provides an alternative to traditional fast food and kids meals by offering
billions of freshly made sandwich, salad and wrap combinations, including its
Fresh Fit for Kids meal. Each kids’ meal features a variety of lean proteins,
fresh veggies, like lettuce, tomatoes and cucumbers, whole grain certified
bread, and no sugar added beverages, like 1 percent low-fat milk, or Honest
Kids juice, and each kids’ meal is paired with a 100 percent fruit side.
How
is your brand building new electricity? According to Johnson, “Brand relevance
is in part driven with innovation in new menu related products in combination
with new avenues of distribution all of which are the platform for the new
electricity.”
Johnson
stated “that in my minds-eye the new electricity must be very efficient for the
supply and includes such things as fresh foods, free food / sampling,
toy’s, beer, developing brands, unique urban clothing, grocerant
positioning, Fresh food messaging, autonomous delivery, cashier-less
retail, plates, glasses, cash-less payments, digital hand-held marketing.
All
food retailers to survive the next generation of retail must embrace the
artificial intelligence revolution while simultaneously embracing fresh
food that is portable, fresh, with differentiation that is familiar not
different. Are you looking a
customer ahead?
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/
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