Tuesday, May 28, 2019

New Partnership Drives Relevance and New Electricity at Burgerville

Local, ‘better for you’ sustainable products are two things that continue to drive success, new electricity, and growth at Burgerville according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®
Burgerville and Coconut Bliss, two Oregon-based companies, have collaborated on a brand new100% plant-based, dairy-free ice cream shake. The Bliss Shake is available at nearly all Burgerville locations throughout Oregon and Washington.

The Bliss Shake is made with coconut milk and sweetened with organic cane sugar, the soft serve blend was created by Coconut Bliss exclusively for Burgerville. It’s one of the first plant-based shakes to be offered year-round at a restaurant chain. While Burger King has the impossible burger Burgerville now has the Bliss Shake.
Chef Becky McGrath, director of food production at Burgerville stated “Our guests have been requesting plant-based shakes for years,” ..“It was so fun to work side by side with Coconut Bliss to develop this exclusive soft serve delicious shake. We’re thrilled to now be able to offer our guests both dairy and non-dairy options every day.”
This is important Burgerville is selling it for the same price as its traditional dairy milkshakes, guests can order any available shake flavor—including Oregon Fresh Berry Shakes, which will be available in June—by saying, “Make it a Bliss.” The Bliss Shakes will be made on a dedicated Bliss machine in each location that is separate from the traditional dairy milkshake machine. 

Coconut Bliss is also excited about this special product launch with Burgerville, as it marks the company’s first foray into the fast-casual restaurant sector. The Eugene, Oregon based company strategically chose Burgerville as its partner in this important venture, since the companies share similar customer bases as well as an ongoing commitment to producing high-quality food.
Kim Gibson Clark, president and CEO of Coconut Bliss stated “As a producer of organic, ethically-produced ice cream that’s 100 percent plant-based, Coconut Bliss knows the value of doing the right thing, which isn’t necessarily the easy thing,” … “That’s why we believe that we have found the perfect partner in Burgerville for this new plant-based shake. Burgerville is known for its fresh, locally-sourced ingredients, as well as for its commitment to sustainable business practices. We love all that and see Burgerville aligning well with the Coconut Bliss brand, as well as the quality of our ice cream.”
Clark adds, “Coconut Bliss is happy to be part of the movement to add plant-based foods, and other alternative menu items, to more dining options and locations in order to promote healthy living and environmentally-conscious eating practices.”  How is your brand building new electricity?
According to Johnson, “Brand relevance is in part driven with innovation in new menu related products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, plant based  foods,  sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. 
Are If you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

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