I want to
everyone for who attended my presentation Friday Night in Chicago pre-NRA
Show. I hope you are all enjoying the
show and continue to garner success clues. For those of you who could not make
it to NRA Chicago here are my
five undercurrents of growth that are driving the continued expansion of
grocerant niche Ready-2-Eat and Heat-N-Eat fresh food marketplace in 2019.
Foodservice
Solutions® field team headed by our own Grocerant Guru® has conducted Grocerant ScoreCards since 1991. Non-client specific information garnered from
those Grocerant ScoreCards during 2019 was the source for our current
findings. The five undercurrents driving grocerant growth are:
1. Partnerships: Building a brand or edifying an
existing food brand via B2B partnerships is the most effective way to extend your
brand invitation, creating New
Electricity.
2. Price: Continues to drive traffic it is that
simple. Maybe Aldi said it best “Poor
people must save, rich people like too” and 63% of all restaurant traffic is
now ‘Off-Premise’. While value retailers
are gaining share of dollars and locations
3.
Multicultural: 79% of
Millennials report experimenting with meals, meal components from other
countries monthly. They were looking for full flavored food
that is authentic.
4.
Eating-Out while Eating-In: 43% of all
households include a restaurant prepared meal component monthly with the family
dinner. 60% have place an On-line order
from a restaurant for delivery within the past month.
5. Millennials Matter: In search of
fresh food discovery, 58% of Millennials are looking for ‘environmentally
friendly food’. Watch for the Impossible
Burger and copycats take center stage over the next three years.
6. Digital Marketing: 88% of customers research a restaurant online before dining —
more than any other business type. Nothing else need be said here.
For
international corporate presentations, educational forums, or keynotes contact:
Steve@FoodserviceSolutions.us the Grocerant Guru® at Tacoma, WA based
Foodservice Solutions®. His extensive
experience as a multi-unit restaurant operator, consultant, brand / product
positioning expert and public speaking will leave success clues for all. Visit:
www.FoodserviceSolutions.us for more
information
Battle for Share of Stomach
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