Sunday, May 12, 2019

Wendy’s Sweating Up Customers is a Good Idea


t is at the intersection of price and sweat treats that Wendy’s hope to lure in customer as the temperature begins to climb this spring. Fast food restaurants are in a battle for a greater share of stomach and want to be top of mind with consumers and the best way for that to happen is leveraging price in a customer focused proactive branded invitation according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Battle for Share of Stomach

So, when Wendy's announced “that a small Frosty milkshake will cost 50¢ for a limited time. Wendy's called the deal a "certified fan favorite."  Johnson said that’s the first volley in a long hot battle for customer this summer and one that will pay dividends as the summer heats-up.
Wendy's CEO Todd Penegor stated “the 50¢ Frosty deal is a "nice traffic driver" and expects it will get thirsty customers to buy food. Wendy's also expects it will be able to upsell customers who came in for the discounted milkshake, convincing them to buy a more expensive Frosty Cookie Sundae.
"We've got a great 'trade-up opportunity' to move from a 50¢ Frosty when you show up to a more indulgent dessert,"
Success does leave clues and integrating a branded messaging into a single product as an invitation is what food marketing is all about according to Johnson.  Summer is just around the corner and with chain restaurants struggling to maintain year over year customer counts Price will continue to play a pivotal
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email: Steve@FoodserviceSolutions.us

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