Chain restaurants made the
‘Drive-Thru’ iconic but it took a convenience store to make a ‘better-for-you’
drive-thru exploiting another chain restaurant weakness, the inability to
evolve as fast as the consumer according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice
Solutions®.
Meals, meal components, fresh
foods and essentials are what convenience stores are leveraging to garner
incremental customers and Farm Stores understands that. In May Farm
Stores targeting more restaurant customers will open a new 640-square-foot
drive-thru c-store made from repurposed shipping containers, according to CNN. The idea was
inspired by owner and CEO Maurice Bared's experience in construction.
Farm
Stores opened in Miami in 1957 with a 350-square-foot drive-thru that sold
fresh food and dairy products while restaurants made the drive-thru iconic Farm
Stores is making it a family three meal platform and fashionable according to
Johnson.
Maurice Bared, Farm Stores owner and CEO recanted “In the 1950s, Americans were
already going to drive-in theatres and drive-in diners”. Farm Stores now has 65 locations in Florida.
The company became a franchise in 2015 and has a plan for expanding Farm Stores
nationwide.
The
Louisiana store will be the first to debut the shipping container model, which
Bared said is about 40% cheaper than building a store from the ground up. “Bared
continued “I had this vision of a Farm Store in a container for two reasons”….
“First, the shoebox layout of a container is the same exact size as our stores.
I also grew up in the construction industry with my father having his own
business. It’s where I saw the foremen had converted shipping containers into
their offices.”
The store
is made with two containers, welded into place on a concrete foundation. It
features tiled floors, sliding glass doors and a canopy over the roof. The
inside includes a baking station and employee bathroom.
The
company plans to build all new stores in repurposed shipping containers, and
over the next seven years, they aim to have as many as 600 new Farm Stores
under development. More than half of those are already underway. The
halo of better for you and family dinners there is nothing new about that; but
building it for less while doing good in the minds-eye of the consumers that’s
fashionable.
Looking for
success clues of your own? Foodservice Solutions® specializes in
outsourced food marketing and business development ideations. We can help you
identify, quantify and qualify additional food retail segment opportunities, technology,
or a new menu product segment. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant
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