New Sonic Partnership aims to Energize Sales

Success does leave clues and when Red Bull and Sonic combined forces to create the all-new Red Bull Slush at Sonic they developed a new platform for Red Bull and a way for Sonic to edify its relationship with its target audience while creating new electricity according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

How is your brand building new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new menu related products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, free food / sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. 

At $3.99 for a medium, the new Sonic Red Bull Slush serves up Red Bull in a frozen, icy Slush. Or, try the Cherry Limeade Red Bull Slush, combining Red Bull with a Sonic icon.  Expanding the mutual partnership consumers cand get 8.4 fl oz. cans of Red Bull Energy Drink will be available for $2.99 at participating drive-ins all day.

Scott Uehlein, vice president of product innovation and development for SONIC. Stated “There’s nothing more satisfying than the taste of Red Bull in a frozen Slush on a hot summer day and that’s exactly what we’ve captured here with the Red Bull Slush,”.. “Whether a grab-and-go visit or pairing with a Chili Cheese Coney and Tots, SONIC can satisfy guests’ craving for icy cold Slush combined with Red Bull.”

Are If you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.