Regular
readers of this blog know the consumers love Casey's
General Stores pizza. If fact Steven
Johnson, Grocerant Guru® at Tacoma, WA based
Foodservice Solutions® was the very first to tout the product positioning
of pizza at Casey’s and first to write about the outstanding success Casey’s
has found with mix and match grocerant niche food and beverage.
As
consumer evolve so does Casey’s the newest platform to help drive sales at Casey’s
is technology as they debuted a new and improved website that features a
refreshed design and enhancements to its online ordering system. Casey’s is
more than a C-store it is a restaurant / grocerant with Gas according to
Johnson.
Get this,
the changes are centered on making it easier than ever to order a Casey's pizza. Success does leave clues. Art Sebastian,
Casey's vice president of digital experiences stated "Our customers love
Casey's pizza, and we wanted to make it even easier for them to order online,…The
new Caseys.com makes our food the hero of the digital experience, helping to
solve the daily meal dilemma."
To learn
how to streamline the online ordering experience, Casey's spent time with its
customers across all 16 states in its operating footprint. Sebastian continued "We know customers
are always looking for ways to save time. Ordering breakfast, lunch or dinner
at Caseys.com gives our pizza lovers a few minutes back each day so they can do
the things they really love," "Our goal is for customers to shop
Caseys.com anytime and anywhere, when it's most convenient for them."
Ensuring
the look and feel of a restaurant Casey’s, website improvements include:
·
Easier
ordering — Customers can save their "favorites" after setting up an
account. This includes favorite order, store location, preferred method of
payment and delivery address.
·
Increased
customization — Customers can now order their pizza exactly how they like it,
such as selecting specific toppings for each half of the pizza; making
substitutions for sauces and toppings; and adjusting how much or how little to
use of each ingredient.
·
Faster
carryout — Customers can now pay online for carryout orders, letting them skip
the in-store cashier line.
Looking for
success clues of your own? Foodservice Solutions® specializes in
outsourced food marketing and business development ideations. We can help you
identify, quantify and qualify additional food retail segment opportunities,
technology, or a new menu product segment. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant
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