The
undercurrent of long-term success of a company is often based on a vision based
on fact with the correct underlying consumer valued attributes that are driving
relevance according to Steven Johnson, Grocerant Guru® at Tacoma, WA based
Foodservice Solutions®.
In
the opinion of our Grocerant Guru® that after the failed experiment
(Main
& Vine) that resulted in an estimated loss of $12 Million dollars,
Kroger would have garnered a understanding of the Ready-2-Eat and Heat-N-Eat
grocerant niche. It once again looks as
if Kroger is struggling, stuttering and
restarting its focus with its acquisition of Home
Chef a meal kit lineup that has yet to make its mark anywhere.
Kroger’s
Home Chef recently revealed that it plans to test oven-ready, heat-and-eat and
lunch kit meals at 68 Kroger Co. stores, beginning this month. The first
locations to offer the new varieties will be Mariano’s stores in Illinois and
Kroger stores in Ohio, the latter through the retailer’s Cincinnati and
Columbus divisions.
Meal
kit are in the direct wheel house of the grocerant niche and it is nearly
impossible to believe after buying the company a year ago they are just beginning
to understand that what they bought and how they are offering fresh food is not
edifying relevance with most of their customers.
One
might ask, how easy is it for any company to continue doing what they have done
and doing it in the same way. Clearly,
to easy. What is customer relevant when
meal planning today? Who are the
customers and just where are they shopping?
In
the case of Kroger, with 19+ banners they have learned a lot one would suspect.
However, in the opinion of our Grocerant Guru® a ‘lot’ is many times not enough. Success does leave clues and clearly some companies
have many clues yet to pick-up when it comes to consumers and Grocerant
Ready-2-Eat and Heat-N-Eat fresh prepared food.
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/
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