Millennials quest of discovery continues to drive food
retail in every sector of foodservice today according to Steven Johnson,
Grocerant Guru® at Tacoma,
WA based Foodservice Solutions®. When a product has
the ‘halo’ of sustainability around it, millennial adoption increases according
to Johnson.
It is at the intersection of water and packaging we find a
unique company garnering the attention of millennials, Gen Z, and Baby Boomers
that company is Pathwater. Today, water has become a focal point with
millennials and particularly how it is packaged.
Week after week we see pictures and or commercials on TV
highlighting the damage non-recycled plastic is doing to our oceans, waterways,
and wildlife. Plastic has increasingly become a deterrent in consumers path to
purchase particularly when it come to water bottles.
Pathwater has sets into a motion a movement and challenges
us to rise above our old plastic water bottle habit. It keeps water colder for
longer, is sustainable, affordable, and makes it easy for everyone to make the
shift from single-use plastic, once and for all.
Pathwater
found that aluminum is the only material that offers 100% endless
recyclability, as long as it’s put back into the recycling system.75% of all Aluminum ever produced is still actively in use
today. Aluminum recyclables are melted down then made
into new products, including new Pathwater bottles, infinitely.
Since China
is not buying our plastic like they once did; plastic recycling is has lost it
steam and many municipalities have stopped collecting many recyclables including
plastic. Other are increasing the
monthly charge to recycle. Millennials want to help solve this problem and are
leading the way with the adoption of products from companies the ilk of
Pathwater.
Are you ready for
some fresh ideations? Do your food marketing ideations look more like yesterday
than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more
information.
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