Grocerant niche Meal Components Save Consumers Time

Success does leave clues and Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® identified, quantified, and qualified why consumers are migrating from sitting in a restaurant or cooking from scratch to Ready-2-Eat or Heat-N-Eat grocerant niche mix and match meal components prepared fresh.  The simple fact is TIME. 

Consumer like Eating-Out when Eating-In and restaurants, grocery stores, and C-store must accommodate consumer demand, by evolving there business plan while elevating consumer relevant need-set according to Johnson.  I a new survey, conducted by OnePoll and commissioned by Fourth, edified many of our Grocerant Guru’s findings.  Here is some of what they found:

1.       When eating out at a restaurant, the top five frustrations for survey respondents include “the time it takes to receive their order” (35 percent), “the price of the meal and getting an order wrong” (34 percent), “not being satisfied with the quality/taste of food” (31 percent), “rude restaurant service” (30 percent) and “restaurant cleanliness” (25 percent).

2.       When having food delivered, the top three frustrations were “the time it takes for the food to be delivered” (20 percent), followed by “the condition of the food” (18 percent) and “missing items from my order” (14 percent).

3.       Among third-party delivery services, Uber Eats was selected as the most popular (31 percent), followed by DoorDash (27 percent) and GrubHub (24 percent).

4.       When asked what your main reasons for using third-party delivery services are, 50 percent of respondents cited “convenience,” followed by “ease of payment” (42 percent) and “good customer service” (40 percent).

5.       A quarter of respondents (25 percent), cited that they use third-party delivery services because they’d rather place their order online or via an app than talk to someone on the phone. 

6.       Surprisingly, the restaurant’s in-house delivery service was the second most used delivery service (29 percent) among general respondents and the number one delivery service used by respondents in the Southeast (28 percent) and Midwest (35 percent), proving that in-house delivery is still popular.

Eating-Out when Eating-In will continue to grow as a food options for households/families according to Johnson.  In the US, 65% of US households consist of One or Two people.  Mix and match meal component options are now the undercurrent of commonality across all retail food channels according to the Grocerant Guru®.  Where are you selling food and to whom?

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/