Wednesday, May 6, 2020

Chick-fil-A Measure Twice Cut Once

Foodservice Solutions® Five P’s of Food Marketing were perfected, developed and tested over time utilizing the Grocerant Guru’s time-tested formula: Build, Measure, Learn, Repeat. Steven Johnson, our Grocerant Guru® who first identified, quantified, and qualified the FIVE P’s of Food Marketing that is the undercurrent driving fresh food growth globally stated “ Chick-fil-A understands the relevant undercurrents and that why they continue to find success.
Regular readers of this blog remember that Chick-fil-A was one of the first QSR’s to offer Meal Kits when it tested the concept exclusively in Atlanta in 2018. The goal at the with was “provide customers with a convenient meal solution that can be easily made right at home, Chick-fil-A”
So, back to Foodservice Solutions® time tested marketing template Build, Measure, Learn, Repeat; Chick-fil-A will now offer Chicken Parmesan Meal Kits at participating restaurants nationwide.
Yes, Foodservice Solutions® build, measure, learn, and repeat can edify the relevant consumer attributes and touchpoints; here they are consumer interactive and Participatory, Portability, and Price.   The make-it-yourself kit features pre-measured and Ready-2-Heat ingredients and an easy, step-by-step recipe that allows Chick-fil-A guests to have a delicious, homemade meal on the table in less than 30 minutes.

The price starts at $14.99, for each Chicken Parmesan Meal Kit serves two adults and comes with two seasoned, breaded, and pressure-cooked Original Chick-fil-A Chicken filets, marinara sauce, Italian-style cheeses, and creamy garlic and lemon pasta; customers can customize their kit upon request by substituting the Original Chicken filets for Grilled or Spicy filets. Meal Kits can be purchased at participating Chick-fil-A restaurants in the drive-thru, via the Chick-fil-A App, or through one of Chick-fil-A’s delivery partners, including DoorDash, Uber Eats and Grubhub.
Ben Bolling, menu and packaging program lead at Chick-fil-A  stated “Our guests are currently experiencing unique challenges, which is why we’re proud to offer the Chicken Parmesan Meal Kit as an easy way for them to enjoy a delicious meal from the safety and comfort of home,”  “Our easy-to-prepare, dinnertime solution provides Chick-fil-A customers with all the ingredients needed for a homecooked meal, and all they have to do is simply visit a Chick‑fil-A drive-thru or have a Chicken Parmesan Meal Kit delivered right to their front door.”
Stuart Tracy, senior culinary lead at Chick-fil-A  stated “After receiving such a positive response about our Chicken Parmesan Meal Kit during our 2018 test, we’re thrilled to offer it with great enhancements at participating restaurants nationwide during a time when our guests need convenient mealtime options,” says. “We hope that providing a dinner option for guests who are ordering lunch with us will help make mealtime decisions easier. The goal is to deliver the joy of cooking without added stress, and the recipe is simple enough that even the kids can help!”
What have you learned lately? Build, Measure, Learn, Repeat is one clue that time and time again continues to resurface as a platform for success.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company 253-759-7869.  

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