Saturday, May 2, 2020

Pret a Manger Revitalizes Grocerant Niche Fresh Food Thoughtfully

“New York, New York” you’re are a ‘helluva’ town was a song from the 1944 musical On the Town and the 1949 MGM musical film of the same name. The music was written by Leonard Bernstein and the lyrics by Betty Comden and Adolph Green. The world is routing for New York and no one more than global grocerant fresh food retailer Pret a Manger, according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Pret a Manger began reopening select New York City April 28. Those locations that will serve the majority of Manhattan from 8:30am-3 pm to allow for take-out and 10 – 3 for delivery via an exclusive partnership with Grubhub/Seamless increasing the fresh food options New Yorkers.
Pret a Manager like most global grocerant niche leaders understands that consumers are dynamic not static. Well Pret a Manager is evolving with New Yorkers during these difficult times with a new consumer touchpoint “Pret Groceries,” an on-demand delivery/pick-up service through Seamless that allows New Yorkers to shop for grocery essentials without the inconvenience and difficulty of securing a set delivery window.
New Yorkers can select their favorite Pret ingredients for delivery or take-out, including select whole produce, honey wheat & gluten-free breads, Pret’s Granola, Oats, quart-sized soups, organic coffee & tea and various milk products (whole, skim, half & half, oat and almond), and packs of their freshly baked cookies that will be delivered to their door within the hour.

Edifying both customers and employees concerns about safety Pret will implement new safety precautions including:
·         No more than 6 customers inside the restaurant at any time and tape will be applied outside to maintain a 6-foot distance while customers wait to enter
·         Shields will be placed on the till counter to avoid contamination
·         Hand sanitizer available for customer use
·         Customers have the option to pack their own bags
·         All cutlery, stirrers, napkins will be stored behind the counter and passed to customers on request.
·         Only contactless payment will be accepted (Pret App, Apple Pay, or credit card)
·         Only customers wearing face masks will be allowed to enter.
New York, New York” you’re are a ‘helluva’ town and luck to have a grocerant niche company the ilk of Pret a Manger focusing on all of the right things at the right time.  If success does leave clues and it does grocerant niche Ready-2-Eat and Heat-N-Eat fresh food is just what the doctor ordered.
For international corporate presentations, regional chain presentations, local educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. For more information visit, FoodserviceSolutions.US or call 1-253-759-7869


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