Friday, May 29, 2020

Just Salad Partnership with Kenneth Cole Drives Relevance

Just Salad, is one of the companies that was founded with the ‘halo’ of ‘better-for-you’ front and center within the menu and brand.  Given that one of the grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared foods hallmarks of success is Mix & Match food bundling of better for you meals and meal components its clear Just Salad’s new partnership with Kenneth Cole will drive new electricity and relevance into both brands according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
With the announcement that a collaboration with American fashion designer and social activist Kenneth Cole to design, create and provide face masks to all Just Salad employees to keep them protected while working during the ongoing pandemic. It was clear that Just Salad with stepping-up to standout.
So, the partnership came to be after executives at Kenneth Cole noticed the tremendous work Just Salad was doing and continues to do to support families and frontline workers in New York City during the COVID-19 crisis including refocusing on consumers with Just Groceries as regular readers if this blog know.
So, the masks, will come in Just Salad’s signature shade of Navy blue are being produced in Los Angeles and will have “ESSENTIAL” printed across the front with Kenneth Cole x Just Salad printed on the bottom right corner. These reusable masks also perfectly align with Just Salad’s ongoing commitment to reusability, waste reduction, and belief that planetary and human health are complementary imperatives. 
Nick Kenner, Founder and CEO at Just Salad stated “We always seek to partner with like-minded brands to make a positive impact in our community,” … “We felt the work Kenneth Cole Productions has done to highlight frontline workers via The New Courageous Class initiatives perfectly aligns with our ongoing mission during this unprecedented time. The safety of our staff and guests has always been, and remains top priority, and we thank Kenneth and his team for enabling us to provide these masks.”
Kenneth Cole, Founder and CEO of Kenneth Cole Productions stated “When we saw the work Just Salad was doing in support of the first responders during these unprecedented times, we reached out in the hope to feature these employees in our New Courageous Class campaign,” … “We are proud to design this important accessory that these individuals will wear proudly and hope that this is the first of many programs we can do together to shine a light on the everyday heroes in our community.”
Driving new electricity into a legacy brand with a partnership is a good move and will accelerate the marketing messaging for all companies involved according to Johnson. Just now is your company positioning to grow your brand, the top, and bottom line? 
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, online ordering, delivery, masks, plant based foods,  sampling, toy’s, beer, developing brands,  grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why? This new partnership does all of that.
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869

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