Edible Arrangements continues selling fresh food fast within the grocerant niche space with outstanding success. Edible is the world's largest franchisor of fresh fruit arrangements and all-natural fruit snacks and dipped treats, as regular readers of this blog know.
But get this, Edible set a new sales record Mother's Day week, fulfilling over orders and making over deliveries. The record-setting performance represented a 36% increase from last year and included some of the highest sales days in the history of the brand. So, what’s next vegetable, Yes, they are extending the ‘halo’ of better-4-you to vegetables according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Edible president and COO Cheikh Mboup stated “Soon after we introduced our fresh fruit produce boxes, the new product quickly rose to our top seller, reinforcing that this type of delivery is something our customers want and need more than ever right now,….By expanding our delivery options during this unprecedented time, we’re reminding customers that our priority is providing healthy and convenient solutions for fresh foods in high demand while they remain in their homes.”
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869