Wednesday, May 20, 2020

Edible Expanding the ‘Halo’ of Better for You with Fresh Vegetables

Edible Arrangements continues selling fresh food fast within the grocerant niche space with outstanding success. Edible is the world's largest franchisor of fresh fruit arrangements and all-natural fruit snacks and dipped treats, as regular readers of this blog know.
But get this, Edible set a new sales record Mother's Day week, fulfilling over 700K orders and making over 550K deliveries. The record-setting performance represented a 36% increase from last year and included some of the highest sales days in the history of the brand. So, what’s next vegetable, Yes, they are extending the ‘halo’ of better-4-you to vegetables according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Following last month’s surge in orders for Edible ‘s Fresh Fruit Produce Box, which was introduced to ensure fresh produce could reach customers safely in their homes via the brand’s no-contact delivery practices, Edible has expanded the offering to now include options with vegetables. The brand is now also offering treat bundles that are great for families at home (i.e., the Family Treat Bundle), combining a variety of treat options such as Edible apple donuts, popcorn, dipped fruit treats and more in one delicious package.
Edible president and COO Cheikh Mboup stated “Soon after we introduced our fresh fruit produce boxes, the new product quickly rose to our top seller, reinforcing that this type of delivery is something our customers want and need more than ever right now,….By expanding our delivery options during this unprecedented time, we’re reminding customers that our priority is providing healthy and convenient solutions for fresh foods in high demand while they remain in their homes.”
Fresh produce boxes and treat bundles start at just $24.99, and free delivery options are also available. Specific produce items and treats available for no-contact home delivery vary depending on what is available in each market.
Mboup continued “People everywhere are looking for ways to provide their families fresh fruit, vegetables and other treats without leaving their home, and it’s our responsibility to help meet those needs with our new boxes and bundles.” Grocerant niche mix & match meal and meal component bundling continue to drive customer adoption, top line sales and bottom line profits.
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869

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