Monday, May 4, 2020

Taco Bell Helps Family Make Meal Time Fun

We all know that every-day you are ‘forced’ to stay at home is not a fun day.  Cooking, cleaning-up behind the kids, and planning your next meal at times especially if your state still has a ‘stay-at home- order’ can be a little too much.  Well Cinco de Mayo is here and that reason enough to move from work cooking too making meal time fun time according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Don’t worry about planning a Cinco de Mayo meal, Taco Bell has done the work for you. Taco Bell has created a At Home Taco Bar.  Not only is it available for Cinco de Mayo but for virtual parties with friends to family dinners, the At Home Taco Bar is a surefire way to satisfy cravings and spice up any virtual or at-home gathering. So how does it work?  Well, here you go:
“The At Home Taco Bar comes deconstructed, packed and sealed for an easy and safe way to feed a party of 6 for $25. Complete with staple Taco Bell ingredients including flour tortillas, crunchy taco shells, nacho chips, seasoned beef, shredded lettuce, nacho cheese sauce, hot sauce packets and more, fans will have the chance to recreate beloved favorites from the comfort of their own homes.”
Consumer interactive and participatory, Taco Bell is also rolling out a series of recipe cards straight from the Taco Bell Test Kitchen. The cards provide step-by-step instructions on how to use the ingredients to whip up iconic Taco Bell classics, beloved favorites from the past, like the Double-Decker Taco and recipes fans have yet to see. And since no party is complete without refreshments, fans will also find recipe cards to make Taco Bell-inspired cocktails and mocktails, like the Wild Strawberry Tequila Sunrise. The recipe cards will be available on Taco Bell’s Blog beginning Sunday, May 3.
Melissa Friebe, Senior Vice President of Brand Marketing and Consumer Insights at Taco Bell  stated “Our food has always been a catalyst of bringing people together, and we’re finding new ways to do this from a safe distance until we can all be together again,” “No matter the meal they create, we’re excited to give fans a new at home Taco Bell experience.”
This is grocerant niche mix & match meal bunding at its best as the The At Home Taco Bar, which serves 6, includes 8 flour tortillas, 12 Crunchy Taco shells, 6 oz. of nacho chips, seasoned beef, shredded lettuce, refried beans, nacho cheese sauce, cheddar cheese, diced tomatoes, reduced-fat sour cream, Hot Sauce packets and napkins for $25. So, how are you edifying your relationship with the consumer?
Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how our Grocerant Guru® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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