Friday, May 8, 2020

Sweetgreen’s Invitation to Dinner

Grocerant niche Ready-2-Eat and Heat-N-Eat fresh food that is ‘better-4-you’ continues to be the halo of goodness driving customer adoption and migration from food channel to food channel and from brand to brand according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Evolving a restaurant with relevance is difficult today, sweetgreen, the ‘better-4-you’ seasonal restaurant focused on warm bowls is doing just that according to Johnson. With the launch of it Plates menu, offering consumers access to more healthy, sustainable, and plant-forward meal options that yells ‘Dinners Ready’ according to Johnson.
Focused on mix & match meal bunding sweetgreen has a total of nine offerings, including the ilk of Hot Honey Chicken and Shroomy Asada, and sides like Spicy Pesto Sweet Potatoes and Cauliflower Rice + Beans, sweetgreen aims to reimagine the traditional dinner experience while maintaining the same craveability and convenience that guests have come to love.
Each of the new offerings feature proteins; the ilk of chicken thighs and tofu steaks—flavored with fresh herbs, paired with vegetables and an abundance of whole grains and beans for a hearty and healthy meal. Originally slated to roll out in 2021, sweetgreen sped up development of the Plates menu to cater to requests for more warm, satisfying options as families are spending more time around the dinner table.
Nicolas Jammet, cofounder and chief concept officer of sweetgreen stated, “We’re continuing to look for ways to evolve our offerings as the needs of our guests change due to the impact of COVID-19,” … “With Plates, our goal is to help create meaningful connections and good-for-you dining experiences during times where it may seem hard to do so. We hope these new items invoke the warm, comforting feeling of home-cooked food, paired with quality ingredients and rich flavors that are unique to sweetgreen.”
Extending the halo of ‘better-4-you’ Plates will be served in PFAS-free packaging with square plating to look and feel like a traditional dinner plate. Unlike sweetgreen’s salads and warm bowls, individual components are placed next to one another instead of mixed together in a bowl with dressings or sauces already added. How are you evolving?  Can you answer the question, What’s for Dinner?
Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how our Grocerant Guru® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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