Three words will be top of mind for all food retailers in as they navigate into and through 2020. Those words are re-new, review, and reset according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® as the ‘battle for share of stomach’ intensifies.
The line between all food retailers will continue to blur in the minds-eye of food retailers, but not in the minds-eye of the consumer. What is top of mind for consumers is convenience, meals, and meal components at that can be mixed & matched into a customized family meal or personalized meal for one at a time according to Johnson.
Consumers fresh food fast. What that means at retail is a 5 G digital transformation that includes a frictionless, contactless end-2-end solution (from ordering to consumption both for eating-in the store and for eating-out of the store).
Retailers must review what branded interactions were driving sales prior to the C-19 shut down. In every sector of foodservice, it was a variety of prepared foods both family size portion and individual portions including regional side orders. are two of the top attributes that drive brand equity. All food sector retailers must optimize their menus, better cater to all for defined dayparts and focus on fast, fresh food.
Consumers have reset in their minds-eye a new vision of what food retail should be and that vision blurs the line of brick-and-mortar locations and online retail. Within ever retail food sector consumers are now looking for a seamless branded experience whether they are ordering online, on a phone, or at a table, for eating-in or eating-out.
Once again it is very important as a retailer to Reset as the line between all food retailers will continue to blur only in the minds-eye of food retailers, but not in the minds-eye of the consumer. Resetting a focus on grocerant niche mix & matched fresh prepared meals and meal components will drive top of mind awareness in the minds-eye of consumers according to Johnson. Success does leave clues and re-new, review, and reset are three clues all food retailers need to keep close moving forward in 2020.
Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook, LinkedIn, or Twitter
Battle for Share of Stomach