Monday, May 25, 2020

Sheetz Delivery Partnership On-Target

Fresh food fast is the undercurrent driving adoption of food delivery, meal delivery, and meal component delivery according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. With over 162 million people, 64 percent of adults, spending on dining at least once a week, according to a recent ICSC survey is it any wonder during this COVED-19 pandemic delivery would not be important.
With an average weekly spend of $71, dining expenditure exceeds $602 billion a year. Almost 50 percent of adults say that dining out is an essential part of their lifestyle. Sheetz sells meals, meal components, and mix & match food & beverage items that can be bundled into the perfect meal.
Joe Sheetz and his team are great retail foodservice operators according to Johnson who stated ‘Sheetz ability to integrated both consumer relevance with new brand electricity while driving top line sales and bottom-line profits is their platform of success.”
So, when Sheetz announced a new partnership with Grubhub to provide delivery through Grubhub’s online and mobile food-ordering platform the team at Foodservice Solutions® knew that grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared would be elevated once again.
Adding consumer relevance for the safety of its customers and drivers, Grubhub offers customers a contact-free delivery at checkout. Drivers can call and/or text the customers when they arrive and drop off their orders on the doorstep, in the lobby or in another area designated by the customer. This option is available at and on the mobile app.

“Grubhub delivery allows Sheetz to continue to give customers what they want, when they want it but from the safety and comfort of their homes,” said Travis Sheetz, President and COO of Sheetz Inc. “We will continue to innovate to serve our customers in these uncertain times as we all join together to prevent the spread of COVID-19.” How are you driving new electricity into you brand and at what cost?
Driving new electricity into a legacy brand with a partnership is a good move and will accelerate the marketing messaging for all companies involved according to Johnson. Just now is your company positioning to grow your brand, the top, and bottom line?  
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, online ordering, delivery, plant based foods,  sampling, toy’s, beer, developing brands,  grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why? This new partnership does all of that.
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869

No comments:

Post a Comment